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Archive for February 5th, 2020

Super Bowl LIV’s Car Commercials Range from a Absurd to a Emotional

Wednesday, February 5th, 2020

Audi E-Tron Sportback: Let It Go

The sixty-second blurb stars Game of Throne’s Maisie Williams and a Audi E-Tron Sportback. It starts with Williams unplugging a electric SUV from a horse and usually as she drives down a road, she encounters complicated traffic, indignant drivers, and suffocating empty gas in a air.

This fatal brew is adequate to get a blood boiling, yet Williams is undeterred. She takes a low exhale and starts singing Frozen’s Let It Go. Suddenly, a highway clears and a mood lightens as everybody sings along to a strike song, including corporate logos and inflatable tube men. The stupidity of it all doesn’t impact William’s tenure of a commercial. As many as Audi wants a E-Tron Sportback to gleam in a ad — a “Let’s expostulate to a some-more tolerable future” summary drives that indicate home — it’s Williams’ opening that we will substantially remember many about this commercial.

It’s still a plain blurb to broach a E-Tron Sportback in a U.S. market. Audi has large hopes for a electric crossover. It uses a span of electric motors and a 95-kWh battery container that produces 402 horsepower and 490 pound-feet of torque. It boasts a WLTP operation of 277 miles and it’s able of sprinting from 0 to 62 mph in 5.7 seconds and strike a tip speed of 124 mph.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 10/10
  • Car Factor: 9/10
  • Potential for Long-Term Recollection: 7/10
  • Overall Verdict: 8/10

Genesis GV80: Going Away Party

When you’re a young, up-and-coming automaker, a fastest approach to get courtesy is to flourish your mutation in a face of a aged and established. That’s a plans Genesis used in a Super Bowl LIV ad for a all-new Genesis GV80, and a automaker even hired energy integrate John Legend and Chrissy Teigen to furnish home that point.

The “young luxury” vs “old luxury” face-off sits during a heart of this blurb for a GV80. In it, Legend and Teigen confirm to do divided with aged luxury. They do it by introducing a Genesis GV80 to a throng of socialites who fit a lot of a stereotypical tropes compared with “old luxury.”

The whole ad is a 60-second practice in metaphors where a throng represents determined automakers that have been in a oppulance SUV diversion for a while now. Meanwhile, Legend and Teigen are cut from a new cloth, and their ride-of-choice — a all-new Genesis GV80 — fits in a same mold. Out with a old, in with a new, right?

That’s what Genesis aims to accomplish with a GV80. The oppulance SUV done a U.S. entrance final week and among all a goodies it’s touting — it’s installed with new-age record and powered by a 3.5-liter turbocharged V-6 engine that produces 370 horsepower in one of a accessible specs. This version, according to Genesis, can accelerate from 0 to 60 mph in 5.7 seconds.

TopSpeed’s Verdict:

  • Entertainment Value: 7/10
  • Star Power: 9/10
  • Car Factor: 9/10
  • Potential for Long-Term Recollection: 5/10
  • Overall Verdict: 7/10

GMC Hummer EV: Quiet Revolution

GMC forsaken a bombshell during a Super Bowl. Not usually did a automaker betray a new product, yet that product comes from a code that hasn’t been around for roughly a decade.

The GMC Hummer EV is a print child for reputational paradox. Long deliberate one of a many gas-guzzling automobile brands in a star — during slightest when it was around — Hummer is returning to a marketplace with a grievous pickup that emits zero emissions.

The 30-second blurb touches on that indicate repeatedly. It touts a Hummer EV’s 1,000 horsepower and 11,500 pound-feet of torque that perceptible themselves in silence.

Los Angeles Lakers luminary LeBron James even creates a cameo, outstanding a backboard off a asperse with a volume incited down a zero. GMC’s summary is transparent and approach to a point. The Hummer is returning, and while some elements of a aged Hummer sojourn — a distance of a pickup is large — a elements that led to a passing won’t be around anymore.

This large hauler is also able of sprinting from 0 to 60 mph in 3 seconds. Other sum like operation and towing ability will be suggested on May 20, 2020, yet this early, GMC is throwing a shot during a rest of a rivals who are also formulation to enter a electric pickup market.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 10/10
  • Car Factor: 10/10
  • Potential for Long-Term Recollection: 8/10
  • Overall Verdict: 9/10

Hyundai Sonata Smart Park Technology: Smaht Pahk

Hyundai’s Super Bowl LIV blurb for a all-new Sonata had everything. It stars Chris Evans, Rachel Dratch, and John Krasinski, 3 big-time celebrities who have some-more than a few things in common, including their common Massachusetts roots. The blurb also stars a new Sonata’s “Smart Park” technology, or “Smaht Pahk,” as a contingent calls it.

The record was on full arrangement in a ad as Evans and Dratch marvel over Krasinski’s demonstration. Of course, being that all 3 accost from Massachusetts, a iconic Boston accent is also on full display, and while a steady discuss of “Smaht Pahk” becomes a tad grating, a summary of a blurb is clear. Hyundai’s Smart Park record is useful. More importantly, it’s awesome.

Hyundai’s Smart Park record allows a automobile to scheme into and out of parsimonious parking spaces yet a motorist sitting behind a steering circle of a car. we don’t suppose a tech operative as uniformly as a blurb shows, yet a tech should work good adequate for impending business to take notice.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 10/10
  • Car Factor: 9/10
  • Potential for Long-Term Recollection: 7/10
  • Overall Verdict: 8/10

Jeep Gladiator: Groundhog Day

The 60-second ad stars Bill Murray, who reprises his purpose as Phil from a 1983 film Groundhog Day. While primarily dreading his lapse to a Groundhog Day universe, Murray catches a glance of a Jeep Gladiator and immediately falls in adore with it. Just as quickly, his mood shifts. He wakes adult bland vehement to see what adventures wait him in a Gladiator. He even starts hidden Punxsutawney Phil — a groundhog — and takes him to do all sorts of activities with a Gladiator, apparently enjoying a fact that he’s reliving a same day over and over.

The blurb also spends time highlighting a Gladiator’s many strengths and features. The lorry loses a doors and roof. It goes shifting by a snow. It marks a off-road capabilities. At one point, Punxsutawney Phil indeed starts enjoying his time in a truck. Jeep’s preference to use Groundhog Day to showcase a Gladiator is a home run. We simply brand a film and a complicated spin of a Gladiator personification a distinguished partial in it hammers home a indicate that Jeep is perplexing to make. No days unequivocally are a same in a Gladiator.

That’s an critical offered indicate for Jeep, that is touting a Gladiator as one of a many critical models. We haven’t seen a Jeep pickup given a Comanche was dropped in 1992, yet a Gladiator’s attainment creates that a indecisive point. The pickup is powered by a 3.6-liter Pentastar V-6 engine that produces 280 horsepower and 260 pound-feet of torque. It has a max cargo of 7,000 pounds and can draw as many as 7,650 pounds.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 10/10
  • Car Factor: 9/10
  • Potential for Long-Term Recollection: 7/10
  • Overall Verdict: 8/10

Toyota Highlander ft. Cobie Smulders: Untitled

A Super Bowl wouldn’t be finish yet a blurb from Toyota. This year, a Japanese automobile hulk is compelling a new Highlander SUV, and to keep us interested, it also tapped How we Met Your Mother and Marvel Cinematic Universe star Cobie Smulders to uncover us that a Highlander can transport anywhere to save people who are trapped in several stereotypical situations from movies.

A chemical leak? No problem. Smulders and a Highlander are here to save a day. A western shootout? Here comes a cavalry. An visitor attack? Smulders and a Highlander have your backs. The blurb ends with a immature male saying a adore of his life leave him for good. It’s a bit of a trite ending, yet we learn after that Smulders is usually picking adult his son, delivering a kind of “gotcha!” snake we didn’t expect.

With honour to Smulders — she’s pleasing — a ad doesn’t broach a kind of piece you’d design from a Toyota blurb during a Super Bowl.

In any event, a all-new Toyota Highlander is powered by a 3.5-liter V-6 engine that produces 295 horsepower and 263 pound-feet of torque. You can also opt for a hybrid version, that comes with a 2.5-liter four-cylinder engine and a battery container to broach 243 horsepower. Either chronicle should interest to a shred of a population, yet in box you’re awaiting it, Smulders doesn’t come with possibly of a dual options. She’s already oral for.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 8/10
  • Car Factor: 7/10
  • Potential for Long-Term Recollection: 6/10
  • Overall Verdict: 7/10

Porsche Taycan: The Heist

We’ve already seen a extended cut of Porsche’s Super Bowl ad. We already know that a Porsche Taycan is a star of a uncover and a handful of classical Porsches also underline prominently in a 60-second ad.

It is engaging that Porsche is one of a few automakers that didn’t daub a luminary to representation a Taycan. Perhaps it was disposition some-more on a interest and hype surrounding a Taycan. Perhaps it didn’t consider that spending income on a luminary justifies a bill allocated for a commercial. Whatever a box is, it finished adult certain for Porsche. Watching a blurb yet any celebrities concerned was lovely to see. After all, a Taycan is a star of a ad.

Speaking of which, a Taycan is Porsche’s first-ever, all-electric prolongation car. It runs on a span of electric motors that furnish 616 horsepower, yet there is as many as 751 horsepower and 774 pound-feet of torque on daub with a Overboost function. Thanks to a two-speed delivery and an all-wheel-drive system, a Taycan is able of sprinting from 0 to 60 mph in usually 2.6 seconds on a approach to a tip speed of 161 mph.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 5/10
  • Car Factor: 9/10
  • Potential for Long-Term Recollection: 6/10
  • Overall Verdict: 7/10

Kia Seltos: Never Give Up

Kia has spin skilful during formulating Super Bowl commercials that reason a heartstrings some-more than a humorous bones. A year after introducing a people from a city of West Point, Georgia — that’s where Kia builds a Telluride SUV — a automaker tapped Las Vegas Raiders using behind Josh Jacobs to star in a “Never Give Up” commercial.

For those who don’t know, Jacobs grew adult homeless in Oklahoma. But that didn’t deter him from posterior his dream of apropos an NFL player. Through his tough work and dedication, Jacobs warranted a grant during Alabama and became a first-round collect in a 2019 NFL Draft.

Jacobs’ story is a concentration of a Kia commercial, and as he is pushing a all-new Seltos crossover, he talks to his younger self, gift recommendation on how to get out of his conditions and make it big.

Kia’s impasse in a Super Bowl doesn’t usually finish with a ad. For each yard gained during a Super Bowl, Kia will present $1,000 to 3 gift partners to fight girl homelessness: Covenant House, Positive Tomorrows and StandUp for Kids. The diversion finished with a Chiefs and 49ers racking adult 397 and 351 net yards, respectively. The sum combined adult to $748,000. Not a bad day for Kia.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 8/10
  • Car Factor: 8/10
  • Potential for Long-Term Recollection: 10/10
  • Overall Verdict: 9/10

Volvo: $1 Million Giveaway


If such a measure happened, Volvo would be giving divided $1 million value of new vehicles to incidentally comparison people who entered a drawing.

Fortunately for Volvo, a diversion finished yet a reserve being scored so it got to keep a $1 million value of Volvo models. That’s hapless for all those who entered. Then again, it wasn’t preordained that a reserve would be scored during a game. Sure, it occurred in back-to-back years in 2014 and 2015, yet overall, there have usually been 9 safeties scored in a 53 Super Bowl games heading adult to Super Bowl LIV.

TopSpeed’s Verdict:

  • No Grade

Planters: Road Trip

This blurb from Planters stars Wesley Snipes, Matt Walsh, Mr. Peanut — Planters’ 104-year aged mascot — and, of course, a Nutmobile.

Sadly, a commercial, that we approaching to be a bulb bucket of fun, took a comfortless spin after Snipes mislaid control of a Nutmobile, promulgation a contingent over a cliff. Fortunately, all 3 managed to get reason of a tree branch, yet their common weight meant that one of them had to scapegoat himself to save a other two. Turns out, it was Mr. Peanut who bravely gave his life so Snipes and Walsh could live. The 104-year aged mascot plummeted to his passing together with a Nutmobile, that exploded suspiciously on cue.

Turns out, a blurb was Planters’ approach of murdering off a dear century-old mascot. It’s misleading how a association will go relocating forward, yet one thing we can be certain of is that Mr. Peanut and a Nutmobile will no longer be a partial of that future.

Rest in Peace, Mr. Peanut and a Nutmobile. Both of we will be missed.

TopSpeed’s Verdict:

  • Entertainment Value: 8/10
  • Star Power: 7/10
  • Car Factor: 8/10
  • Potential for Long-Term Recollection: 10/10
  • Overall Verdict: 9/10

Cadillac Unveils 2021 Escalade with 420 HP, Curved OLED Screen and 36-Speaker Sound System

Wednesday, February 5th, 2020

Cadillac denounced a new Escalade tonight during an eventuality in Los Angeles.

The Escalade is among Cadillac’s many critical vehicles and is a oldest nameplate in a stream lineup. So it had to lift out all a stops to stir a automotive universe and has come adult with a industry’s initial winding OLED screen, a truly immeasurable AKG sound system, and it will be a initial SUV with Super Cruise.

Before we get into all a technology, though, a tangible earthy automobile will come with during slightest dual engine options: a 6.2-liter V8 creation 420 hp and 460 lb-ft of torque or a 3.0-liter diesel indication creation 277 hp and 460 lb-ft of torque. Both will send energy to a wheels by a 10-speed Hydra-Matic transmission.

Cadillac also told us during an attention eventuality that a Escalade will have 10.4 some-more inches of legroom in a third quarrel interjection to shifting second-row seats and a redesigned cabin that allows third-row passengers’ feet to lay some-more naturally and low.

That final alleviation is interjection to a eccentric behind cessation authorised for by GM’s updated framework and does not scratch into load space, that in fact grows by 80% behind a third row.

SEE ALSO: 2020 Cadillac XT6 Review

Cadillac promises that along with creation a cabin some-more comfortable, a eccentric behind cessation creates a Escalade expostulate better, too. They are clever not to contend it had “sporty handling,” though, since they were some-more endangered with comfort, wise a softest bushings they could conduct and adding captivating float control on mid- and high-trim packages.

In fact, a top trim comes with Magnetic Ride 4.0, that takes advantage of an increasing series of sensors to improved envision highway conditions and besiege we even some-more from a road. Air float cessation will also concede a Escalade to lift itself adult in box some light off-roading is called for and reduce itself for improved fuel economy, should that be preferable.

Speaking of sensors, a Escalade is installed with them. That, among other things, is in sequence to run a latest chronicle of Super Cruise—which we lonesome on Jan 28. In short, some-more sensors concede for some-more healthy driverless pushing and new program allows for new features, like Lane Change on Demand (flick a indicator and a automobile goes into a subsequent lane).

Along with a newly combined sensors are 9 camera views that will concede for easier towing as good as night-vision and even that updated program even allows for protracted reality. According to Cadillac’s Infotainment Program Manager Joanne Leddy, a Escalade will be means to arrangement track instructions over footage of a highway displayed on a sign cluster.

The shade behind a steering circle will be 14-inches immeasurable and a footage will use one of those 9 cameras to uncover we a feed of a highway ahead. Like a video game, a Escalade will conceal an arrow (or something similar) that will seem to grow as we circuitously it to uncover we accurately where your subsequent spin is.

That shade is partial of a Escalade’s marquee innovation, as distant as Cadillac is concerned. Bracketed by a 7-inch shade to a driver’s left and a 16.9-inch shade to a driver’s right, it’s partial of that immeasurable winding organic LED (OLED) shade that Cadillac says is an attention first.

SEE ALSO: 2019 Cadillac XT4 Review

The vital advantages of OLED are that tools of a shade can be incited totally off during display, permitting it to uncover loyal blacks (instead of that vaguely blueish, backlit black that many screens show). It also allows for richer colors and twice a pixel firmness of a 4K TV, definition intensely high-quality graphics. The tangible shade can also be intensely skinny and done of plastic, that is what allows for a infotainment shade to be winding towards a driver.

It’s not usually a motorist who gets OLED screens, though. The headrests of both front seats have 12.6-inch screens in a behind of them for second-row passengers. The screens also come with HDMI cables and can be tranquil individually. They can also be mirrored to other screens in a car, so dual people can watch a same or opposite video.

The backseat passengers also have entrance to a Escalade’s GPS system, so behind chair passengers can see where they’re going, like on a plane. They can also collect a new end and contention it to a motorist for their approval.

And usually since any shade can be examination a possess uncover doesn’t indispensably meant a passengers need headphones. Thanks to AKG’s 36-speaker sound system.

AKG, in box we aren’t hip, is mostly in a business of creation sound apparatus for studios and unison halls, so it’s suitable that a automobile this immeasurable uses them. The indicate wasn’t usually to make a Escalade intensely loud, according to Brian Wheeler, an AKG acoustic operative and comparison manager. The complement was designed with that many speakers so that each chair could get a possess 3D sound experience. With speakers in a pillars, a roof, and a headrests, a motorist can get approximate sound even if their passengers’ speakers are totally off.

The complement is also accessible in a some-more normal 19-speaker setup that is a small reduction tractable from seat-to-seat, though that still allows for a sound to be used in a protracted existence system. Like a arrow revelation we where to turn, Cadillac wants to use a sound complement to make a audio directions sound like they’re distant divided when a spin is distant away, and circuitously when we get closer to it. Volume, bass, and three-way will all also be practiced to keep adult with highway and sound conditions.

“The 2021 Escalade takes a care into a new epoch of mobility, with extensive upgrades that are transformative to a pushing experience,” says Steve Carlisle, boss of Cadillac. “It has a confidant participation and disdainful record to rouse a unusual and make each expostulate feel like an occasion.”

The 2021 Escalade will go on sale in a late summer of this year and prolongation will take place during GM’s Arlington, Texas public plant. Pricing will be announced closer to a launch date.

a chronicle of this story initial seemed on gminsidenews.com