Press Release
The five Toyota Racing Development (TRD) vehicles on display at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth are designed to inspire the imagination of industry professionals and consumers alike. Toyota is looking for actual feedback on these sporty machines.
The five SEMA Edition TRD vehicles—representing a cross-section of five of Toyota’s most popular sedans, SUVs and crossovers—have been modified for sportier good looks and more responsive handling. The quintet is comprised of a SEMA Edition TRD Avalon, Camry, Corolla, Highlander and Land Cruiser.
“We think our SEMA Edition TRD vehicles will surprise many,” said Steve Appelbaum, National Engagement Marketing Manager, Toyota Motor Sales, U.S.A. “These concepts are hot—dare we say sexy—vehicles that are equal parts show and go.”
All of the SEMA Edition TRD concepts feature special edition Silver Pearl paint on the exterior and custom TRD embroidery inside. In addition, all but the Land Cruiser sport a front chin spoiler, aero-inspired rocker panels and rear-end diffuser treatment.
Just as each model plays a different role in the Toyota lineup, each of the SEMA Edition TRD vehicles boasts unique modifications designed to enhance its sporty looks and driving dynamics.
SEMA Edition TRD Corolla
America’s best-selling compact car—and, in fact, the best-selling automotive nameplate in history—the Toyota Corolla is justifiably popular for its sporty styling, outstanding fuel economy and “class above” interior room.
The 2016 Corolla LE Eco is the MPG champ of the line, but it’s also a strong performer with the highest-powered engine of any Corolla, delivering eight more horsepower than the other models. That made it the ideal candidate for a SEMA Edition TRD makeover.
The production Corolla LE Eco puts that power to the pavement through a continuously variable transmission. In the SEMA Edition TRD Corolla, the CVT is replaced by a TRD six-speed manual, for a sportier driving experience. Performance is further enhanced by a TRD custom free-flow cat-back single exhaust system.
Adding to the driving fun are 255/30/19 tires and bronze 19×9-inch TRD performance wheels. The SEMA Edition TRD Corolla hugs the road with a ride height that’s 1 inch lower in front and 1.5 inches lower in the rear than the production Corolla.