Nobody is suggesting that Morgan does not know the difference between death and sport. It is just that the manner in which he apparently becomes equally het up about these wildly contrasting areas of life is an insult to what is important.
But then, that is where sport is at the moment. It takes itself so earnestly that it finds it eminently possible to occupy the same headlines as atrocities, and in the actual glare of tragedy to unashamedly demand its own news space. So before Brussels had even begun to clean up, there were stories appearing about whether this meant that Euro 2016 had to played behind closed doors.
• Belgium change venue for Portugal friendly in wake of terrorist attacks
Could the concerns about Euro 2016 not have waited?
Here at the WGC Match Play in Austin, Texas, Thomas Pieters was summoned into the media interview room. Not because of his golfing prowess, but because he happens to be the one Belgian in the 64-string field. As he sat there describing his deep sorrow for his country and recounting his shock at the scenes at an airport “which I travel through all the time”, the scenario appeared so ghoulish. What did we expect him to say? What was he doing up there in front of us? Why not just drag any Belgian from the crowd?