For fashion-forward automobiles, matte is the new black. So it’s not too surprising to see newly SoHo-based Cadillac get hip with the times by adding a low-luster finish for the ATS-V coupe and sedan, as well as the CTS-V sedan. The three are now offered as a Crystal White Frost Edition.
As the name implies, the White Frost Caddys feature matte-white paint that’s exclusive to this model. All three also come with the contents of the Luxury and Carbon Fiber option packages; special-finish wheels complete the look.
The Crystal White Frost Edition ATS-V sedan retails for $71,460 (before options), a $2400 premium over an ATS-V sedan with the same equipment but more ordinary livery. For the ATS-V coupe, the figure is $73,660, or $2K above what you’d pay for a more plainly painted version. For the Crystal White Frost Edition CTS-V, the ask is $94,990—although again, don’t be shocked to see dealers drive up the bottom-line price with additional options. The White Frost premium here, though, is only $1000.
The CTS-V also will be the rarest of the bunch, with only 29 built. That’s against 31 ATS-V sedans and 39 coupes. (As with any high-fashion item, seeing the same thing elsewhere sends the coolness factor plummeting.)
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- Cadillac CTS-V Research: Full Pricing, Specs, Reviews, and More
Oh, one final thing: Like a fine frock, these Crystal White Frost Editions require special care to keep them looking their best. Cadillac advises owners not to use automatic car washes, which can damage the low-luster finish—scrub them by hand, please.