“This is for our fans” – Bugatti creates its first vehicle for “Vision Gran Turismo”
– Virtual concept car coming exclusively to PlayStation’s Gran Turismo
video game series
– President Wolfgang Dürheimer: “This will make Bugatti accessible for our
countless fans throughout the world.”
– “Bugatti Vision Gran Turismo” gives an outlook of the brand’s new design
language
– Bugatti to showcase virtual project at the Frankfurt International Motor
Show (IAA)
Molsheim, August 19, 2015. Following the sale of the 450th and final Veyron this
spring, Bugatti is embarking on a new chapter in its corporate history which is to reach
its climax with the presentation of the next Bugatti super sports car. The first stage in
the process will be a virtual project developed by the luxury super sports car brand in
cooperation with Polyphony Digital Inc., creators of the Gran Turismo video game
franchise. For the first time, Bugatti will be represented in the “Vision Gran Turismo”
category. This will make the extremely exclusive brand available to millions of car fans
and Bugatti enthusiasts throughout the world. In addition, the “Bugatti Vision Gran
Turismo” project will give an outlook of Bugatti’s new form and design language. This
virtual project is to be presented at the 66th International Motor Show (IAA) in Frankfurt
from September 17 to 27, 2015.
“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available
to an extremely small group of automobile connoisseurs,” says Wolfgang Dürheimer, President
of Bugatti Automobiles S.A.S. “At the same time Bugatti is admired and loved by countless
people throughout the world. We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran
Turismo’ will make our brand available to them as well as to gamers and high-performance
aficionados throughout the world, only very few of whom will be able to afford a real Bugatti.
They can all benefit from the success of our brand. This is a project for our fans.”
The Veyron series, which was limited to 450 vehicles and is now sold out, has been delivered
to a small group of selected customers. This is in contrast with millions of Gran Turismo fans,
the PlayStation franchise having enjoyed over 70 million units sold since its inception in 1997.
“For Bugatti, cooperation with Polyphony Digital is the perfect opportunity to make the brand
accessible to a large number of people of all generations,” Dürheimer adds.
“I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion
and vision for ‘Gran Turismo’,” says Kazunori Yamauchi, Senior Vice President of Sony
Computer Entertainment and President of Polyphony Digital, who created what is probably the
world’s most successful video racing franchise. “Bugatti has developed an exciting concept for
‘Vision Gran Turismo’, and naturally it is a high-performance vehicle with a fascinating design.
The level of attention to detail shown in the technical implementation by Bugatti has really
impressed me.”
“With the ‘Bugatti Vision Gran Turismo’, we have not developed a fantasy product of the type
which is normally seen in this category of the game,” explains Achim Anscheidt, head of the
Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven
on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for
authenticity.”
With the “Bugatti Vision Gran Turismo” virtual concept, Bugatti will be presenting the new form
and design language developed by the brand to celebrate the next chapter in its history
following the end of the Veyron era.
“Bugatti’s design DNA has reached a new stage in its evolution,” Anscheidt announces. “In
view of the nature of the project, our concept car for ‘Vision Gran Turismo’ will be exaggerated
and extremely performance-oriented. Even so, the progressive design language will give an
impressive demonstration of the path to be taken by Bugatti design over the next few years.”