by Fast Machines | May 11, 2013 | Fast And Dangerous
Audi’s new two-minute-plus online “commercial” is the perfect example of how car advertising works in 2013. Timed to capitalize on the May 16 release of Star Trek Into Darkness, the video opens with Zachary Quinto (who plays a young Spock in the latest movies) losing...
by Fast Machines | May 11, 2013 | Formula One Blog
The strain upon Whitmarsh, who has failed to win a title in his first four campaigns in charge and is experiencing a dire start to his fifth, is intense, but he maintained last night that he was still the man to turn around a grisly season. “I enjoy coming to motor...
by Fast Machines | May 11, 2013 | Exterior
Instrumented Testarrow VIEW PHOTOS (34) | COMMENTS A small power bump pays off in spades. We’ve been singing the virtues of Mazda’s CX-5 crossover since our first drive, and very little, if any, of its initial charm has worn off. Built from the ground up from almost...
by Fast Machines | May 11, 2013 | Auto News
A total of 469,000 Jeep SUVs are being recalled for a faulty circuit board that can send a wrong signal causing those vehicles to shift into neutral on startup and even roll away. The recall affects 2005-2010 Grand Cherokees and 2006-2010 Commanders. 295,000 vehicles...
by Fast Machines | May 11, 2013 | Fast And Dangerous
There’s an old maxim in advertising that says if you want people to pay attention to your commercial, show babies or puppies. Over the years a lot of research—from eye-tracking studies to serious neuroscience experiments—has confirmed what every mother already knows:...
