How Ford Got Its Blue Oval Back

May 29, 2012 at 6:21pm by Justin Berkowitz Last week, Ford symbolically got back its blue oval. Back from whom? you ask. It wasn’t exactly sitting in someone’s living room, but the corporate logo—along with many of Ford’s factories—was pledged as collateral for an...

The truth about GM’s marketing moves

Some saw Machiavellian maneuvering in its pulling ads from Facebook and the Super Bowl. Some saw mistakes. Neither is quite true. By Doron Levin, contributor FORTUNE — In the space of a week General Motors Co. shook the global advertising industry — twice....

Fiat Wont Acquire Mazda Stake: Chairman Says

When Mazda and Fiat announced plans to co-develop the next MX-5 Miata and Alpha Romeo Spyder the auto news industry quickly went abuzz with speculation. People bridged the assumed gap that there might be a deeper connection there than just the single car project, but...