Ssangyong is preparing to enter the North American market, but it will do so under a different name.
After bankruptcy in 1999 and internal turmoil, Ssangyong has carved itself a market with its SUVs and the Korean automaker now looks forward to bringing its product to North America. The brand was saved when Indian automaker Mahindra Mahindra stepped in and acquired a 70-percent stake in February 2011. That stake has since risen to 73 percent.
Last year, Ssangyong saw its highest sales since 2002, moving 145,649 vehicles and seeing a 20.7-percent increase year-over-year. Of those deliveries, 81,679 were made in overseas markets, also another record for the brand.
Currently, a product portfolio for the North American market is being planned and the automaker has hired a consultant to help it find a more attractive brand name for the U.S.
[Source: WardsAuto]