For an auto enthusiast, these days have not been easy. Fluctuating gas prices, which have been high and low, stricter emmission regulations, the “Green” movement and technology softening cars all make up the list. With that said, it seems that there has been an assault on sport utilty vehicles. After years of admiration for the hefty haulers, it seems the Green push has squelched the lovefest.
But according to Hummer owners, you would be surprised to hear otherwise. As a matter in fact, Humvee drivers are smitten with their sport utilities and they have an interesting reason as to why.
Hint: it is not because of its breathtaking off-road performance or its large interior volume.
According to The Journal of Consumer Research, a survey of 20 Hummer owners found that the predominant reason for their selection is due to the ideals the behemoth stands for. It is all about the image.
The report says “the moralistic critique of their consumption choices readily inspired Hummer owners to adopt the role of the moral protagonist who defends American national ideals.”
Do not get me wrong, I liken myself to as much of a patriot as Uncle Sam. But, to purchase a thirsty SUV that will most likely never be driven off-road just because you can seems downright moronic. Although it is interesting that these individuals claim they are defending American’s rights, it is absolutely the wrong way to go about doing so.
I wonder how many of these “patriots” voted in the last election. Because if they did not, it would be hypocrisy at its finest.
Today’s lesson: a car is bought for a purpose, not to make a statement.
There is a silver lining to the Humvee faithful: if we need to fight for a cause, we now know that we can get Humvee owners together and start dumping tea in Boston Harbor, I am sure they will be interested.
[Source: AUTOCAR]
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