That’s Some Good News
Ford North America Product Communications Manager, Mike Levine, announced on Twitter that the ‘build and price’, or better known as the configurator, will go live in September and the orders will be accepted from December. Before confirming this, Mike caused a bit of a scare amongst the enthusiasts with his one word “December” tweet.
December
— Mike Levine (@mrlevine) August 2, 2020
He later tweeted, “Bronco build and price will be live by September at the latest. Ordering takes place in December. My bad if that came off as confusing. Get ready to build your Broncos!” Glad that he clarified it because people replying to the thread had started to get mad on the delay.
Final Thoughts
The Ford Bronco Sport’s configurator is live since its debut. The September timeline is for the two-door and the four-door Bronco. A three-month timeframe seems ample for customers to configure their ride before they can convert their registration into an order. Given the initial impressions of the SUV and over 200 accessories available, you can expect a healthy reservation-to-order conversion rate for the Bronco.
The deliveries of the 2021 Bronco are expected to begin in June 2021. These will be for the customers who have already reserved their Broncos, whereas the orders for the new, late reservations will be delivered sometime in 2022.