Thought you knew what the LGBT crowd was interested in? Think again. Gaywheels.com conducted some hardcore research through this year’s third quarter and came up with some interesting results.
According to Gaywheels, the stereotype suggested that gay consumers were solely interested in “all luxury and all convertibles.”
Joe LaMuraglia, Founder of Gaywheels, furthers on “We learned that gay men and lesbians have disparate needs and purchase reasons for their vehicles…I’ve said this many times, the LGBT consumer is the most diverse diversity group and this data supports that statement.”
LaMuraglia is onto something. Really, who thought the Audi R8 and Nissan Quest would ever make the same top 10 list. For the complete index, click here. If you want a look at the full press release, follow here. And for the third quarter’s top 10, read below:
Gaywheels.com Top 10 Most-Researched Vehicles -3rd Quarter 2009
1 Audi R8
2 VW Golf
3 VW Jetta
4 VW Eos
5 Nissan Quest
6 Mitsubishi Outlander
7 Mercedes-Benz E-Class
8 Mazda MAZDA3
9 Saab 9-3
10 Mercedes-Benz C-Class
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[Source: Gaywheels]