Italian coachbuilder Pininfarina is launching a concept car in honor of its longtime owner and president, Sergio Pininfarina, who died last year. The 2013 Geneva auto show will see a concept car that “will be necessarily called Sergio,” according to the brand.
Details about the Sergio are scarce at the moment; a teaser image provided by the company reveals what could be the rear fender and an engine cover that could be hiding a centrally mounted engine. Pininfarina will say only that the Sergio is “a modern vision in the name of exclusivity, innovation, and passion.”
Sergio Pininfarina is not the founder of the company that bears his name, but he has shaped it in the 40-some years since he took over after the death of his father Battista Pininfarina in 1966. Even after Sergio stepped down, he continued to be a public and industrial figure.
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Together with Bertone and Italdesign, Pininfarina was one of the three Italian design houses that largely shaped automotive design from the 1960s to the 1980s. Pininfarina was a longtime “house designer” for Peugeot and Ferrari, until in-house design departments grew in significance. His portfolio includes icons such as the Peugeot 504 coupe and cabriolet, the Ferrari 365 GTB/4 Daytona, and the Fiat 124 Spider.
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