Whether Sky’s big-spending tactics will have an effect on subscription uptake
remains to be seen. It is believed that Sky needs roughly 100,000 new
subscribers – as opposed to existing Sky Sports customers, who will
have access to the F1 channel – to break even.
Martin Turner, Sky Sports’ executive producer for Formula One, said he was
delighted to have secured Hill who will travel to Australia, Bahrain,
Monaco, Britain, Germany, Hungary, Belgium, India, USA and Brazil
“Damon Hill is a British motor racing legend and has incredible Formula
One knowledge and insight. He will provide our viewers with not just a
driver’s eye view, but also that of a world champion,” Turner
said.
“There aren’t many around and I’m delighted we’ll have Damon with us during
the season.”
Hill said he “couldn’t resist” Sky’s offer. ““The plans Sky Sports have
for Formula One M are very impressive particularly the dedicated Formula One
channel and I couldn’t resist becoming involved,” he said.
“There are so many reasons to be excited about the new season and I can’t
wait to get started.”