Chevrolet’s participation at the North American International Auto Show is never complete without concept vehicles in attendance and this year’s no different.
Opting to go the more conservative route, the Bow Tie decided to introduce a pair of “affordable” coupes that are both aimed at enticing a new generation of young buyers.
One of the concepts is called the Code 130R Concept, a four-seater coupe that comes with a relatively simple upright profile, a more conservative appearance than its concept co-debutante, the sportier Tru 140S Concept.
Despite its rather stiff posture, the Code 130R still looks pretty cool, especially with its performance-inspired styling that’s fully complemented by an aggressive front fascia, Chevrolet fender flares, an all-new red metallic paint finish, and a new set of 20″ matte anodized gold wheels. In order to cater to a market that prides itself on being on-the-go, all-the-time, Chevrolet gave the Code 130R a technology-laden interior, complete with innovative storage, WiFi, smart phone integration with Chevrolet MyLink, and heads-up display.
As far as the powertrain goes, the Code 130R shares the same engine as that of the Tru 140S in the form of a 1.4-liter EcoTec turbocharged engine that produces 150 horsepower and 148 lb/ft of torque, all while mated to a standard six-speed automatic transmission. Likewise, Chevy engineers conceived the turbocharged engine of the concept to be tuned to work in partnership with Chevrolet’s eAssist technology, allowing for a more pleasurable and enhanced ride that should draw in a whole new generation of young buyers to the Bow Tie.
What’s even better is that Chevrolet is pegging a price tag of just around $20,000 for the production model of the concept. With the way the car looks, we’re already calling that a bargain.