Cadillac’s first ATS advertising salvo saw the compact sport sedan running a series of picturesque hairpin turns, but the brand is going in a different direction with its latest marketing campaign.
Rather than actually showcasing the car’s performance – which the automotive press generally agrees is impressive – the new ad campaign centers on smashing fancy things breaking. Literally.
A fancy cake, a fancy clock, a fancy piano and even a fancy dining room all go up against some of the tests Cadillac puts the ATS through.
The clock breaks, the cake melts, and champagne bottles explode. You can watch all the ads in the new campaign below.
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