Porsche sales to female buyers doubled in the last two years; turns out women like high-end German cars products too…
The popularity of the Cayenne in the U.S. has helped attracted more female buyers to the brand, with an Illinois dealership reporting that 25 percent of the Cayennes sold are to female buyers. Though Porsche’s sales to women have been increasing, the German automaker is being careful to avoid tinkering with its brand image too much.
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Ultimately, Porsche is hoping to appeal to a broader audience and so far, so good. This year, the German automaker has experienced its best July sales month ever, with 25,129 vehicles delivered year-to-date. As for the Cayenne, 11,082 units have moved year-todate, a growth of 31 percent compared to last year.
[Source: CNBC]
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